
Frequently Asked Questions
Answers to Common PR and Communications Question
What does a strategic communications firm do?
A strategic communications firm helps organizations and individuals craft and deliver clear, compelling messages to the right audiences. This includes media relations, crisis communication, brand positioning, and stakeholder engagement.
How can public relations help my business grow?
Public relations builds credibility and visibility through earned media coverage, thought leadership, and strategic storytelling. By shaping how your brand is perceived, PR helps attract customers, investors, and partners. But the impact goes beyond external awareness, effective communication also drives internal performance. According to Deloitte, strong communication strategies can increase productivity by 20 percent. SHRM reports that effective communication can reduce employee turnover by half, while Gallup found that organizations with highly engaged employees — often a result of clear, consistent messaging — see a 67 percent boost in engagement and that leads to a 21 percent increase in profitability. Public Relations, when integrated with digital and community engagement efforts, becomes a powerful growth engine for your business.
What makes Max Strategic Communications different from other PR firms?
Max Strategic Communications blends big-agency experience with boutique-level attention. Our founder, Ashley Brauer, brings decades of hands-on expertise to every client engagement. What sets us apart is our customer-centric approach: we help you create experiences that truly resonate with your audience. As a fully integrated partner, we offer expertise across PR, digital, content, events, and more, ensuring consistency and efficiency across every touchpoint. We’re also modern and adaptive, using data, creativity, and agility to stay ahead of trends and tailor strategies in real time. Most importantly, we’re results-driven, connecting communications to measurable business outcomes like revenue growth, customer retention, and brand reputation.
How does audience intelligence improve my communication strategy?
Audience intelligence helps identify who your key stakeholders are, what they care about, and how they consume information. This insight allows us to craft targeted, data-driven communication strategies that resonate and drive results.
Learn more about our Strategy & Audience Intelligence Services.
What is thought leadership and how can it boost my brand visibility?
Thought leadership positions you or your organization as an expert in your field. We help you earn media coverage, publish insightful content, and secure speaking opportunities to build credibility and increase visibility.
Learn more about our Visibility & Thought Leadership Services.
What are digital activations and how do they enhance brand engagement?
Digital activations are interactive campaigns that engage your audience online. They include virtual events, social media takeovers, and branded content, among other tactics. We design experiences that align with your brand and drive measurable engagement.
Learn more about our Brand Experiences and Digital Activations Services.
Why is message alignment important in public relations?
Consistent messaging across all channels builds trust and reinforces your brand identity. We help align your internal and external communications and provide training to ensure your team delivers your message with clarity and confidence.
Learn more about our Message Alignment and Communications Training Services.
Do you offer media training for executives or spokespeople?
Absolutely. We provide customized media training to help leaders communicate confidently and effectively in interviews, press conferences, and public appearances.
Learn more about our Message Alignment and Communications Training Services.
How can internal communications shape company culture?
Effective internal communication fosters transparency, boosts morale, and aligns employees with your mission. We develop strategies that strengthen culture, improve engagement, and support organizational change.
Learn more about our Internal Communications and Culture Strategy Services.
What role does community engagement play in public relations?
Community engagement builds goodwill and strengthens your reputation. We help you connect authentically with local stakeholders, nonprofits, and civic leaders to create meaningful impact and long-term relationships.
Learn more about our Community Engagement Services.
How do you measure the success of a campaign?
We collaborate closely with each client to define success at the outset, agreeing on key performance indicators (KPIs) that align with their goals. Depending on the campaign, these may include earned media coverage, influencer content performance, audience reach and engagement, website traffic, social media metrics, community sentiment, stakeholder feedback, and overall brand visibility. Whether it's a PR initiative, digital activation, or community engagement effort, we ensure that every campaign is measurable, meaningful, and aligned with your strategic objectives.
Can you help with crisis communication and reputation management?
Yes. We offer proactive and reactive crisis communication services to protect your brand’s reputation. This includes crisis response planning, media training, message development, and real-time response strategies.
In which industries does Max Strategic Communications specialize?
We specialize in high-impact sectors including aerospace, manufacturing, tourism, distilled spirits, and nonprofit organizations. Our deep experience combined with a continued thirst for knowledge, allows us to deliver tailored, results-driven, modern PR strategies to organizations across industries.
How do I get started with your services?
You can contact us to schedule a consultation. We’ll discuss your goals, challenges, and how we can help elevate your brand through strategic communication. Schedule your call.